Travel by Causal IQ
2019-11-26

Amplify Your Brand With Programmatic Audio

amplify your brand with programmatic audio

Reach highly engaged listeners across scalable, quality inventory with deep audience insights.

what is programmatic audio?

Radio ads or digitally streamed audio ads that appear across digital radio stations, digital music service providers, podcasts and other digital audio content that contains advertising.

• 10-60s Audio Clips
• Full spectrum of compatible devices, including smart speakers and connected cars

types of audio

• Streaming Radio
• Streaming Music
• Live Audio
• Play-by-Play Sports
• Podcasts

why it’s a game changer

Nearly 90% of smartphone usage is spent on apps with digital audio accounting for the largest share of time spent (1). This creates an effective opportunity for your brand to instantly reach consumers.

reporting on programmatic audio

Available metrics vary by publisher but generally include:

• Complete Listens (Audio)
• Audio Media Cost eCPCL (Cost Per Completed Listens)
• Total Audio Media Cost eCPCL
• Completion Rate (Audio)
• Companion Clicks (Audio)
• Companion Impressions (Audio)
• First Quartile (Audio)
• Midpoint (Audio)
• Third Quartile (Audio)

Sample publishers include:

TuneIn, BBC, iHeartRadio, RadioX, Cox Radio, Pandora, Google Play Music, Spotify, Soundcloud, MixCloud, Wondery, PodcastOne, Musicovery, and more.

Most audio environments, especially those on mobile, offer advertisers 100% share of voice.

 

 

1. eMarketer, “US Time Spent with Mobile 2019,” eMarketer Trends, May 30, 2019.

case studies
top 5 international air carrier
case studies
international travel & tourism commission com...
case studies
a leading international hotel chain
case studies
flag-carrier airline

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